Today January 3 is also set to be the UK’s busiest ever day for online dating, according to Match.com, with dating app users scrolling through an average of 43 profiles and message 22 people on their first day back in the office.
If one of your resolutions is to fall in love this year, statistics say you’ll have a better chance by getting yourself online with the rest of the capital’s young, social and connected singles - as an estimated one in five relationships are now forged on dating apps.
Now it’s a tool for swiftly finding an insignificant one-night stand - whether you're straight, gay, bi, transgender or gender-fluid.
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Earlier this year, Vanity Fair declared Tinder as the ultimate place that twentysomethings go to “hit it and quit it”, claiming that the app was solely responsible for a “dating apocalypse”.
While die-hard romantics might agree, others say the app has revolutionised the process of hunting down no-strings fun at relatively little expense. But the pickier you are, the fewer matches you’ll receive, so if you’re looking for a casual hookup - get swiping.